In the past, your customer took most of the responsibility for figuring out how to use products — yours or your competitors’ — to solve their business issues. Not anymore. Today “consultative selling” is the standard, not the exception.
To succeed in consultative selling, you need to figure out how your product can help your customers solve their business issues. You then must show each customer how your product is the solution he or she seeks.
The best way to educate your customer is with dialogue; Business Performance Group can help you facilitate helpful conversations. Give us a call today at 866.440.5964 or click here for assistance. You’re always invited to check out our blog or “Popular Articles” for tips and insight on selling complex products. Let us help you solve your specific problems, as well as the problems everybody’s having in the industry today.
We’ve worked with many sales teams over the decades — worldwide — taking them from square one to better to best. Clients engage Business Performance Group to train and educate, support and sustain their initiatives on:
- sales manager training
- salesperson training
- telephone sales (inside sales)
- field sales
- employee selection
While strategy has its place — and we certainly have a strategic plan in place ourselves — actually doing stuff is our strength. We’ll start with a needs assessment, then roll up our sleeves and get to work. Business Performance Group is appreciated for what we know — selling — and teaching clients how to get the most from what they’ve learned. We work with you until you see proven results.
Our goal is to support you in ways that reflect your unique needs. You want an edge; we’re here to provide it. Business Performance Group teaches salespeople how to be successful — and turn a profit.